SFG is a music and wellness festival that brings you into your heart, helps you feel good and celebrate life while being in your body and staying connected.​
We have chosen to be an alcohol-free event to create the opportunity to connect with the music and one another in a more mindful way.
We highlight and celebrate female talent on our artist roster, to balance the scales and give women the opportunity to shine alongside our male talent.
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We are way showers and trailblazers, shifting the music industry one event at a time. Creating a new collective status quo, where music becomes medicine once again and people can connect deeply to the power of music in a live setting.
Our Mission
We believe that music is the medicine.
It has the power to connect and heal us. When we curate our environment and the music to support that, transformation happens.
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Connection starts from within.
Through Sunflower Garden we aim to cultivate an experience that holds a high vibration with our musical curation, wellness activations, art installations, botanical bar and eco-conscious practices.
Luciana Santaguida
Our Founder & Her Why
Luciana A. Santaguida is a well known singer, songwriter, DJ and sound healer, acclaimed yoga teacher, and spiritual guide.
Sharing original music since 2009, she has performed globally and had great success as an independent musician.
She has devoted her life to sharing the power of music and sound as medicine along with the wellness practices that saved her life. In a time of deep darkness, Luciana turned to music and yoga. She discovered her purpose there and has been sharing with the world ever since.
She is a pioneer in Toronto's wellness industry - creating the first alcohol-free yoga, dance, cacao parties back in 2015. She was the first to bring sound healing into corporate settings since 2016 and built the free yoga in Trillium Park program with her brand NÜLOVE since 2017.
Her passion to be a bridge and introduce people to her wellness world through her music and educate and inspire others to live in a more wholistic way has allowed her to expand and build deep connection with her audiences globally.
She has shared the stage with Akon, Londrelle, 4Korners, Gary Vaynerchuck, Seth Godin, Lincoln Jesser, and performed for over 400k people and across 12 countries. She is the visionary behind the festival and its ethos. She is the nucleus of this vision and channels it to be shared with the world.
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This festival is an evolution of what she started 10 years ago. With a stronger mission and purpose than ever before. Luciana seeks to reshape how we connect with music, and anchor a movement of healthy celebration with live music. Alcohol free delicious drinks, healthy food, wellness practices, integration spaces and intentionally curated music - highlighting female talent.
Balancing what is currently out of balance in the collective and in the music industry. Letting the divine feminine shine in harmony with the masculine. Creating space for us all to find deep connection and feel deeply, be held in nature and feel the healing power of music.
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One event at a time, trailblazing this movement forward.
Join us in the Sunflowers.
xo Luciana
